What's top of mind at The Revery? Here's what's been interesting, challenging or simply amusing us from around the world.
It’s not often that you feel sorry for McDonald's, it’s true. But last month a very carefully planned and no doubt pricy Monopoly game sales promotion was hijacked by rival Hungry Jack's with their own ‘Flame their McOpoly’ campaign. Offering prizes for those who chose to redeem their winning vouchers with them instead, Hungry Jack’s made the most of the opportunity (and a whole heap of PR).
I was meeting with a client this week (Hi Rod!) when he asked me this very good question: is Facebook advertising really worth it for a B2B? Why not just use LinkedIn? On the face of it, I agree that it seems unlikely. After all, Facebook’s where all we check out the status updates of friends, watch the latest viral video and perhaps read a news headline or two. That's right - all of us (or almost).
Simply put, marketing automation is the use of technology to make marketing more efficient. Whether your challenge is efficiency, pushing customers down the sales funnel or increasing conversion, more than likely you'll find a ready-made solution just waiting to take all the pain away. Or will you?
Packing for a holiday can have me rolling around the floor in undecided agony, muttering under my breath how airlines could be so inhumane with their baggage limits. Are they serious, how on earth am I supposed to go on a two week holiday with 23 kilos!!!
So often when we talk about points of difference in business, we default to thinking about our product, or its price. We know if we can just make people pay attention to everything we want to say about to the new features, and the detail and the spec sheet and the options and...hey, where you going?
I love Nandos. Cheeky, funny advertising, reasonably priced high quality food with friendly staff who know their free range (happy before dying) chicken. Their irreverent brand can be seen from their salt shakers through to their TV advertising. Beautiful marketing. The only thing that stops me eating a chicken pita everyday is their bathroom.
Drive down Beach Road at 8am on a weekend and you see them in their hundreds. Some might say lycra clad lemmings, others would say “lycra is very practical, and we’ll see who laughs last when we’re all 80 and you can’t get out of a chair.” They are my tribe, and we are very loyal to our tribe.
The wasteland of well-intentioned marketing sits against a grey sky. Lonely and abandoned AdWords campaigns, little DL brochures and half-page press ads scatter in the cold wind. Hopes of more customers, easy money and maybe even just a little fame, in a "Heeeelloo it's Frank Walker from National Tiles" way…..lost. Bleak huh.
Admit it, we’ve all been there. The time someone broke your heart, and you were devastated? Weeks spent in a pinot and Ben-and-Jerry's haze, boxes of Kleenex and that one song that captured all the pain in one perfect lyric, almost as if the singer had been there going through the breakup with you.
Whether you’ve read the Dale Carnegie classic How to win friends and influence people or not, most people have a sneaking suspicion that unless they possess the features of a Storm model a dull 60 minute monologue delivered at a Saturday afternoon BBQ will have their audience make excuses about needing to help Jane out in the kitchen with the potato salad.
