But a real brand strategy, one that ignites the heart and soul of a business, is different. A brand strategy ensures that you have a positioning in the market that aligns with your vision, mission and values. One that’s carried right through to your products, services and business relationships. It changes the way you’re perceived by the world. It unites the layers of copy and design on your website, the tone of voice in your social media posts and the essential messages in your advertising campaigns.
A good brand strategy is the key to a powerful and resilient business.
Understanding your business and brand drivers is crucial to getting much-needed brand information from the right people and customers and the right insights from the world.
We work with you to set up a stakeholder group that'll provide in-depth insights and invite you along on the brand journey. We’ll also organise internal and external interviews with key customers and staff to gauge perceptions from both sides, as well as conduct a comprehensive audit of all existing brand collateral and materials.
Important insights can be found both in the blaringly obvious and hiding under a heavy rock. At this stage, we hunt far and wide for information that'll lead to something strong and special.
Depending on your stakeholder size and location, we conduct either internal workshops or a workshop series that'll uncover multiple perceptions and opinions, as well as important brand information. Interviews with customers and staff are also carried out to allow for external views of not only your brand but the broader business category.
From the brand audit and stakeholder input, we create a brand strategy that provides the foundation for all of your internal and external messaging and marketing. This includes:
- Rational to emotive customer perception messaging
- Brand positioning
- Customer proof points
- Brand story
- Brand personality
- Brand tagline
With the foundation in place, we can now build out brand, sales and marketing tools which express who you are and why people need you. This could include establishing a rock-solid brand identity, rolling out your branding across a suite of powerful sales tools, or kick-starting a new content and digital marketing strategy.