Lone wolfing your digital marketing services gets you sketchy dinners.
"Lone wolves may be stronger, more aggressive and far more dangerous than the average wolf that is a member of a pack. However, lone wolves have difficulty hunting, as wolves’ favourite prey, large ungulates, are nearly impossible for a single wolf to bring down alone. Instead, lone wolves will generally hunt smaller animals and scavenge carrion" Wikipedia
'Stronger', yep good, tick. 'Aggressive and dangerous' not good in heavy traffic but if you want stuff done, good, tick. 'Scavenges carrion', wait....... WHAT? Alone this big strong, angry, teeth baring machine with a fluffy covering can only manage to get the dodgy end of the forest foods.
The same can be said for technology companies who one man wolf pack their digital marketing services. AdWords is fast, SEO is teeth baring and Content Marketing is super strong but used alone they produce very bottom of the floor results.
So if you want to get the high end dinners consider wolf packing your digital marketing services to these 6 members.
Wolf 1 : Content and inbound marketing
Creating beautiful, insightful content that your clearly defined audience wants to read in a consistent manner is the alpha wolf of your digital marketing services pack. Although unlike a furry alpha, content can be shy and needs help through SEO (keywords long and short tail) and traditional advertising to get it out there and get noticed.
Wolf 2: SEO
While a good portion of traffic comes through your content, another good portion of traffic, particularly those in the market to buy comes through organic search straight into your website pages. Your website must be SEO optimised.
Wolf 3: SEM:
Organic search is far more powerful than paid search. That's why Content marketing and SEO are so important but they take time, so AdWords fills in the gaps that your customers may be falling through. AdWords often generates a bit of traffic but has lower conversions. So you need to be careful when analysing the data. In terms of your broader digital marketing services the best conversion through to a real lead (one that calls) come from organic and content marketing, second place in advertising, lastly is paid search. But it needs to be in there particular at the beginning while you are waiting for your digital footprint to expand.
Wolf 4: Advertising:
The oldest wolf in the pack still does an excellent job at amplifying your content and driving leads through to your site, either with straight ads or ads to download your content. The benefit of digital advertising is the ability to be highly targeted, often a challenge faced by B2B tech companies.
Wolf 5: eDMs
eDM's might be the smallest wolf in the pack but they can pack a powerful punch when it comes to conversion. Great to use as work flows, cross sell or to piggyback off someone who is respected and owns a database with your ideal clients on it.
Wolf 6: Brand
You need to have a clear idea of who you are and what you stand for if you are going to use a whole lot of different digital marketing channels or you are wasting valuable money. Prospects need to be reminded every time why they should buy you and what's in it for them and the message needs to be consistent ad in ad out.
So there you have it the 6 members of the digital marketing services pack standing silhouetted against the bright moon howling into the night bringing in prospects to YOOOOOOOOOOOOOOOOOU.