The world is a busy place. Humans have gone from being exposed to 500 ads a day in the 70s to 5000 ads a day in 2018. Business from all over the globe are shouting for our attention from sun up to screens down. To be heard, it’s never been more important for brands to be consistent, to be insightful, and to know who they are through every layer of their communication.
Where does this start? It always starts with a solid, meaningful and creative brand positioning. One that has the ability to cut through the clutter, allows customers to see who you really are, and makes you easy to buy.