It’s easy to leave a brand to chance. a very long document, that sits in a folder called Brand Strategy, a squishy stress ball with a logo in brand colours and a string of campaigns that haven’t quite moved the dial.
But a brand strategy, one that fires the heart and soul of a business is different. A brand strategy ensures that you have a positioning in the market that aligns with the vision, mission and values of your business. That the brand is carried through the products and services you develop and is seen in relationships with customers and employees. It changes the way you are perceived by the world. Through the layers of copy and design on your websites, in the tone of your social media posts and advertising, and the insight in your content. It is consistent, immoveable, it is your rock.