Austracker: Helping a GPS company locate their brand's true position
Austracker is an Australian GPS tracking company supplying GPS fleet tracking for transport and logistics companies, the rental service industry, mobile workforces, field services and utilities businesses.
Austracker were looking for a way to set themselves apart from their competitors and set up a process for on-line lead generation. Traditionally Austracker had used a sales approach and were generating no leads from their website.
What’s the most important thing to companies with heavy use of vehicles or equipment? To know what’s going on with them when they are out of site. Our positioning:
Insights, even when they're offsite
speaks perfectly to a market needing to keep a clear view of what was happening at all times.
A new website
A content marketing program
A full program of content including eBooks, SlideShares, checklists, weekly blogs and news article promoted through social media were created.
Less than 12 months on, website visits have increased by 200%, with a 295% increase in organic traffic, and lead generation has improved by an average of 960%.