"The person who chases two rabbits catches neither." While this leaves you with tough decisions, take comfort that though this, many of the strongest brands in the world have found real focus and success.
Snapchat seems to be the new cool kid on the block; everyone is on there. Michelle Obama's on there (michelleobama) promoting her recent trip to Liberia, Morocco and Spain to promotion education for girls, and at the other end of the spectrum every Kardashians is on there, every day, letting us know their every move.
Why do your customers stay with you? It's probably not because of the cute memes you post to Twitter. When you actively partner with your customer to succeed it's a win-win situation. Here's how to make customer success your customer retention strategy.
The marketing you've been doing has been working fine. Up until now. But it's time to go to the next level and untap a new source of growth. Is the thinking behind your Brand Positioning Strategy up to the challenge?
'Here's to waiting' is the sign off to my all time favourite ad, 'Guinness Surfers'. Turns out there is something in it. Delaying gratification is associated with greater wealth, low levels of substance abuse, a smaller waistline and for B2B tech, a steady flow of leads.