When it comes to B2B marketing, businesses often make the mistake of assuming their customers make purchase decisions with their heads and not with their hearts. The truth is, business customers have feelings too. Often, they’re also compounded by the pressure to make the right ones or kiss their sweet careers goodbye.
A next-gen marketing
strategy for a next-gen
cell and gene therapy
manufacturer.
Next, we flesh out these insights with our own research, uncovering everyone involved in the buying process along with key buying triggers, questions, search terms to build buyer personas and map out the often-complex buyer journey that's the hallmark of B2B tech.
As the cherry on top, we can conduct an in-depth analysis of your accounts and prospects. This will include reviewing market insights, company information, organisation dynamics, business strategy, people and culture, and social connections.
Armed with the right insight, strategy and content, we’ll then set up marketing automation, establish buyer intent and integrate reporting tools, allowing your advertising campaigns to become a seamless extension of your marketing ecosystem.
We’ll also lock in regular catch ups with the sales team to ensure we're continuously optimising campaigns, while embracing any and all lead nurturing opportunities.