We spend a lot of our day thinking, writing, debating, pondering, designing, wrangling and prodding content and data. This is what we know about t.w.d.p.d.w and prodding content and data so you can know it too.
Why is branding important? We live in a complex and confusing marketplace. We are bombarded with media messages from sun up until sun down (who are we kidding ‘sun down’, more like ‘sunup ’til heads on pillow!’). In this busy and complicated world we must be clear …
Ready to hit the “GO” button on your campaign? Before you dive in, make sure you’ve dotted all your i’s and crossed all your T’s. Here’s a checklist to make sure you’ve covered all your bases. Identify your campaign audience Who are we talking to here? …
So, this is where we find ourselves: a world in which brands can be incredibly powerful, but more challenging and more expensive than ever to create and maintain, and less resilient. Under these conditions, building a resilient brand – and defending it against both intended and …
We live in a complex and confusing marketplace. We are bombarded with media messages from sun up until sun down (who are we kidding ‘sun down’, more like ‘sunup ’til heads on pillow!’). In this busy and complicated world we must be clear and consistent with who …
In the B2B tech world, content is your best asset. Great content is more than words on a page, it’s the key to a robust bottom line. Great content sets you apart from your competitors, establishes your business as a leading industry authority, and tells your …
Star Wars, it seems, never leaves your life. I first saw it in 1977 as a small person curled up on my Mum’s knee. Eight years later my brother developed a Star Wars obsession and it was played on loop through a Betamix in school holidays.Then …
