These days, there can be little doubt about the power of social media. We can categorically say that it’s one of the most interactive and impactful channels available.
Telling the story of a
radiotherapy supplier to
help give patients a future
with options.
Building strong
connections for a
construction giant through
engaging brand narratives
and a new visual style.
As a specialist B2B social media marketing agency, our planning process starts with a workshop designed to get a full understanding of your social goals. We’ll unearth the key voices to amplify, the most powerful stories to tell, the key values to embody and all the social nitty gritty in between.
We then dive deeper into what your brand is and the value it presents, the target audience you aim to attract and the category you’ll play within on each platform. We then audit your existing social activity before developing a strategy that uses only the right channels to move your customers down the purchase path, so that you get the biggest 'bang for buck'.
We threw our cookie cutters out eons ago, because we don’t believe in a one-size-fits-all social strategy. Instead, our B2B social media marketing agency puts in the hard yards to understand your own unique situation so we can create an actionable strategy for your business. One that’s based on your own unique challenges, reflects the current context and is anchored in your future goals. All with messaging that allows everyone to be brought along the journey. This strategy will include:
Once the strategy is locked in, we can begin to roll it out across the appropriate social channels. While we’ll manage the entire end-to-end process, we’ll incorporate enough checkpoints along the way to get you across the content being shared (but not enough to annoy you).
We’ll also lock in regular team catch ups to dive into upcoming content calendars and make sure we’re taking advantage of any newsworthy or click-worthy opportunities.