But a real brand strategy, one that ignites the heart and soul of a business, is different. A brand strategy ensures that you have a positioning in the market that aligns with your vision, mission and values. One that’s carried right through to your products, services and business relationships. It changes the way you’re perceived by the world. It unites the layers of copy and design on your website, the tone of voice in your social media posts and the essential messages in your advertising campaigns.
A good brand strategy is the key to a powerful and resilient business.
A strong brand positioning is your true north. It tells everyone who you are, what you sell and why you’re different. In essence, brand positioning guides everything you do as a brand and everything you present to your customers. We can build you that compass.
The story, tone of voice and messages behind your brand are what brings it together–and sets it apart. From the ‘about us’ section on your website, the description of a product or an email response to a customer, together they should deliver a consistent brand experience at every touchpoint.
Changing or establishing the name of a brand or product is a big decision. We can help you make the right one for your audience. We’ll then handle the change management inherent with a rebrand, ensuring your new image is rolled out to every asset and employee.
Lesson #1: who you are determines the people that you attract – and we don’t just mean customers. With the right internal values, sharp branding and a strong Employee Value Proposition (EVP), you’re more likely to secure and keep top talent.
A successful B2B business means products and services are constantly evolving to adapt to a changing market or opportunity. Companies can end up with a tangle of brands that don’t make sense (or money). We create architecture that allow your brands to work in harmony together.
Central to any brand strategy should be the very beliefs and ambitions that underpin your business. This will give your company extra oomph and your team a greater sense of purpose. We’re here to help you forge that powerful alignment and streamline your trajectory.
