Strategic marketing

We then audit your existing activity before developing a strategic marketing strategy that uses only the right channels to move your customers down the purchase path, so that you get the biggest 'bang for buck'. Nailing this strategy involves desktop research, stakeholder interviews, user experience research and buyer journey mapping.

We threw our cookie cutters out eons ago, because we don’t believe in a one-size-fits-all marketing strategy. Instead, we put in the hard yards to understand your own unique situation so we can create an actionable strategy for your business. One that’s based on your own unique challenges, reflects the current context and is anchored in your future goals. All with messaging that allows everyone to be brought along the journey. Strategic marketing includes uncovering:

• What makes you different from your competitors
• The most profitable segments to approach
• Meaningful insights into your target markets
• Tactics to attract more of the most profitable customers
• The best channels to communicate your message
• Recommendations on how to measure results

To reach your customers at every touchpoint, we think you should have a number of marketing tools at your disposal. Once the strategic marketing plan is locked in, we can begin to roll out the requirements, whether it includes a digital marketing strategy, content marketing, social media activity or account-based marketing for a strategic approach that combines marketing with social selling.