Customer journey mapping B2B SaaS from someone who’s just bought some.
In the world of B2B SaaS creating the right content throughout the sales funnel leads to a much greater chance of and end sale.
Marketing a B2B? How to go head to head with a grumpy cat and win.
People spend 50 minutes a day on Facebook and only 2 minutes on LinkedIn. How B2B online marketing can stand out in a B2C world.
5 UX design and tech trends SaaS companies need to know
A blog on the 5 UX design and technology trends Saas tech companies need to know, including mobile responsive design, app development.
Multi-product vs Multi-brand strategy
Take the test to see if a multi–brand strategy the most effective choice.
SaaS marketing is better with beta
Releasing a saas product in Beta version feels like an odd thing for a marketing professional who strives for perfection but release we must.
Lessons from a fast growing start-up. Surprise, it’s yogurt not software.
Lessons from a fast growing start–up who used used social marketing and a superior product to grow big! Surprise, it’s yogurt not software.
Not your Dad’s software; selling software to Millennials.
They used to say that big large glass buildings don’t buy software, people do. But we would be more correct in saying that when it comes to business software these days, people aren’t buying software, large-framed glasses wearing Millennials are. And if you’re in the business of marketing or selling software, this has big implications […]
Where content marketing is king, social media management is queen
Where content marketing is king, social media management is queen, helping build SEO and stimulate interest in your business and brand.
Marketing in the time of COVID-crazy? Sell less. Be human more. Pivot fast.
Maslow’s Hierarchy of needs states our physiological, safety and belonging needs to be met to stay mentally healthy. COVID19 has threatened these basic needs. Marketing needs to pivot during the next 3-6 months to reflect a different world mindset. Here’s how and examples of who is doing it well
Zen and the art of your content marketing strategy
“The person who chases two rabbits catches neither.” While this leaves you with tough decisions, take comfort that though this, many of the strongest brands in the world have found real focus and success.
Is Snapchat right for a B2B digital marketing strategy?
Snapchat seems to be the new cool kid on the block; everyone is on there. Michelle Obama’s on there (michelleobama) promoting her recent trip to Liberia, Morocco and Spain to promotion education for girls, and at the other end of the spectrum every Kardashians is on there, every day, letting us know their every move.
Why your customer retention strategy should be your customer success strategy
Why do your customers stay with you? It’s probably not because of the cute memes you post to Twitter. When you actively partner with your customer to succeed it’s a win-win situation. Here’s how to make customer success your customer retention strategy.
Don’t forget your brand positioning in a race for engaging content.
Your content should get the attention of your audience. But if it doesn’t also reflect your brand positioning, you may miss out on the sale.
31 statistics that prove eDM marketing is still sexy.
We’ve compiled 31 statistics that show exactly why eDM marketing is still the sexiest tool in your strategic marketing plan.
Why SaaS marketing should be more about humans than the tech
With complex new technology, do you feel like your SaaS marketing needs to explain how it all works? It doesn’t. Just give the people what they want.
Using your brand positioning strategy to break what has always worked.
The marketing you’ve been doing has been working fine. Up until now. But it’s time to go to the next level and untap a new source of growth. Is the thinking behind your Brand Positioning Strategy up to the challenge?
The killer agile marketing plan every tech business needs
Your tech business works in Agile, so why not your marketing? Learn how to create a killer Agile Marketing Plan to market more effectively and creatively.
Is your technology brand strategy developing a Kodak moment?
B2B technology companies wanting to build their brand strategy have a lot to learn from Kodak in the way it turned a highly technical and …
Trade shows are dead! Trade up to digital marketing strategy.
My new favourite way to express a grumpy emotion is to use the word ‘cross’. If you’d told me 10 years ago I would use the word cross I would never have believed you. There’s something very mid 1970’s about ‘cross’. It brings to mind images of thick wool cardigans teamed with a neutral colour […]
What binging on YouTube taught this content agency about content.
A weekend bingeing YouTube taught this content agency something new about content. To save you the time, we wrote it all down here.