5 UX design and tech trends SaaS companies need to know
A blog on the 5 UX design and technology trends Saas tech companies need to know, including mobile responsive design, app development.
Lessons from a fast growing start-up. Surprise, it’s yogurt not software.
Lessons from a fast growing start–up who used used social marketing and a superior product to grow big! Surprise, it’s yogurt not software.
Not your Dad’s software; selling software to Millennials.
They used to say that big large glass buildings don’t buy software, people do. But we would be more correct in saying that when it comes to business software these days, people aren’t buying software, large-framed glasses wearing Millennials are. And if you’re in the business of marketing or selling software, this has big implications […]
Using your brand positioning strategy to break what has always worked.
The marketing you’ve been doing has been working fine. Up until now. But it’s time to go to the next level and untap a new source of growth. Is the thinking behind your Brand Positioning Strategy up to the challenge?
5 future habits a SaaS digital marketing plan should include
How can a SaaS digital marketing plan for the future? By keeping an eye on these 5emerging key habits.
Easy tiger! Brand Positioning comes before advertising and content
Beware the perils of embarking on advertising and content without creating your brand foundations.
4 reasons a digital marketing agency transforms B2B tech development
What does a digital marketing agency have to do with B2B tech development? More than you’d think, as it turns out.
Think of your brand as an iceberg
I love Nandos. Cheeky, funny advertising, reasonably priced high quality food with friendly staff who know their free range (happy before dying) chicken. Their irreverent brand can be seen from their salt shakers through to their TV advertising. Beautiful marketing. The only thing that stops me eating a chicken pita everyday is their bathroom.
Local area marketing, now with more sizzle (and less sausage)
Local area marketing allows businesses to take advantage of opportunities to engage with individuals, businesses and media in their community. It can be incredibly potent when done well, either for a larger brand to amplify the messages of a larger campaign, or for a smaller company to have a big effect in a cost effective […]