Customer journey mapping B2B SaaS from someone who’s just bought some.
In the world of B2B SaaS creating the right content throughout the sales funnel leads to a much greater chance of and end sale.
Lessons from a fast growing start-up. Surprise, it’s yogurt not software.
Lessons from a fast growing start–up who used used social marketing and a superior product to grow big! Surprise, it’s yogurt not software.
Not your Dad’s software; selling software to Millennials.
They used to say that big large glass buildings don’t buy software, people do. But we would be more correct in saying that when it comes to business software these days, people aren’t buying software, large-framed glasses wearing Millennials are. And if you’re in the business of marketing or selling software, this has big implications […]
Marketing in the time of COVID-crazy? Sell less. Be human more. Pivot fast.
Maslow’s Hierarchy of needs states our physiological, safety and belonging needs to be met to stay mentally healthy. COVID19 has threatened these basic needs. Marketing needs to pivot during the next 3-6 months to reflect a different world mindset. Here’s how and examples of who is doing it well
Why your customer retention strategy should be your customer success strategy
Why do your customers stay with you? It’s probably not because of the cute memes you post to Twitter. When you actively partner with your customer to succeed it’s a win-win situation. Here’s how to make customer success your customer retention strategy.
31 statistics that prove eDM marketing is still sexy.
We’ve compiled 31 statistics that show exactly why eDM marketing is still the sexiest tool in your strategic marketing plan.
Why SaaS marketing should be more about humans than the tech
With complex new technology, do you feel like your SaaS marketing needs to explain how it all works? It doesn’t. Just give the people what they want.
The killer agile marketing plan every tech business needs
Your tech business works in Agile, so why not your marketing? Learn how to create a killer Agile Marketing Plan to market more effectively and creatively.
Trade shows are dead! Trade up to digital marketing strategy.
My new favourite way to express a grumpy emotion is to use the word ‘cross’. If you’d told me 10 years ago I would use the word cross I would never have believed you. There’s something very mid 1970’s about ‘cross’. It brings to mind images of thick wool cardigans teamed with a neutral colour […]
Customer Journey Mapping in the world of SaaS
Customer journey mapping is essential for SaaS companies to establish high-value customer relationships.
Lone wolfing your digital marketing services gets you sketchy dinners.
Digital Marketing Services must work together. This includes Content Marketing, Adwords, SEO, Email and traditional advertising running as a …
5 future habits a SaaS digital marketing plan should include
How can a SaaS digital marketing plan for the future? By keeping an eye on these 5emerging key habits.
How trust converts brand advertising to sales
Brands can engender trust simply by being seen and heard. Consistent brand marketing directly affects how willing someone is to trust and shortlist your product or service. Here’s how.
7 ways traditional marketing fails for B2B SaaS
The marketing rules are changing, particularly for SaaS companies, and the time of spending months fine-tuning a campaign worth a quarter of your marketing budget, launching it and crossing your fingers that it will work are going. Instead, a new, more agile approach to marketing is needed.
Easy tiger! Brand Positioning comes before advertising and content
Beware the perils of embarking on advertising and content without creating your brand foundations.
I see dead people. Advertising without a sales and marketing process.
The dangers of going out to market with campaigns without fully formed sales process.
4 reasons a digital marketing agency transforms B2B tech development
What does a digital marketing agency have to do with B2B tech development? More than you’d think, as it turns out.
The power of niche marketing
Consider: you live in Northcote, Portland or East London. You have a fine, full manly beard, a fixie and visions of selling sushi tacos or vegan jackfruit pulled pork sandwiches. You’re looking for some advice. What message do you think is more likely to catch your eye: ‘How to set up a new business’ or ‘10 steps to crushing it with a killer food truck’?
A marketing plan is a measured piece of string
Sitting at number 2 of my top 5 most disliked, clichéd sayings, is ‘how long is a piece of string’. If I am sitting opposite someone and they say it, I want to slide under the desk like I’ve just been given a very fast acting poison and if I’m standing I would like to fall to the ground like a narcoleptic goat.
Make your marketing budget small but powerful
What’s your marketing budget? It’s probably a closely guarded secret; very likely the actual figure has never been totalled up. Whatever it is, many businesses believe that If only they had more to spend they’d be able to make a bigger impact. For instance, $10,000 might buy you attendance at one conference and net you one customer. Or you could invest that $10,000 in Facebook advertising and gain 10,000 likes – but how many of those will turn into an actual customer?