SaaS marketing is better with beta

Releasing a saas product in Beta version feels like an odd thing for a marketing professional who strives for perfection but release we must.

Not your Dad’s software; selling software to Millennials.

They used to say that big large glass buildings don’t buy software, people do. But we would be more correct in saying that when it comes to business software these days, people aren’t buying software, large-framed glasses wearing Millennials are. And if you’re in the business of marketing or selling software, this has big implications […]

Zen and the art of your content marketing strategy

“The person who chases two rabbits catches neither.” While this leaves you with tough decisions, take comfort that though this, many of the strongest brands in the world have found real focus and success.

Is Snapchat right for a B2B digital marketing strategy?

Snapchat seems to be the new cool kid on the block; everyone is on there. Michelle Obama’s on there (michelleobama) promoting her recent trip to Liberia, Morocco and Spain to promotion education for girls, and at the other end of the spectrum every Kardashians is on there, every day, letting us know their every move.

Trade shows are dead! Trade up to digital marketing strategy.

digital marketing strategy

My new favourite way to express a grumpy emotion is to use the word ‘cross’. If you’d told me 10 years ago I would use the word cross I would never have believed you. There’s something very mid 1970’s about ‘cross’. It brings to mind images of thick wool cardigans teamed with a neutral colour […]