Not your Dad’s software; selling software to Millennials.

They used to say that big large glass buildings don’t buy software, people do. But we would be more correct in saying that when it comes to business software these days, people aren’t buying software, large-framed glasses wearing Millennials are. And if you’re in the business of marketing or selling software, this has big implications […]

Is Snapchat right for a B2B digital marketing strategy?

Snapchat seems to be the new cool kid on the block; everyone is on there. Michelle Obama’s on there (michelleobama) promoting her recent trip to Liberia, Morocco and Spain to promotion education for girls, and at the other end of the spectrum every Kardashians is on there, every day, letting us know their every move.

Trade shows are dead! Trade up to digital marketing strategy.

digital marketing strategy

My new favourite way to express a grumpy emotion is to use the word ‘cross’. If you’d told me 10 years ago I would use the word cross I would never have believed you. There’s something very mid 1970’s about ‘cross’. It brings to mind images of thick wool cardigans teamed with a neutral colour […]

The power of niche marketing

Consider: you live in Northcote, Portland or East London. You have a fine, full manly beard, a fixie and visions of selling sushi tacos or vegan jackfruit pulled pork sandwiches. You’re looking for some advice. What message do you think is more likely to catch your eye: ‘How to set up a new business’ or ‘10 steps to crushing it with a killer food truck’?

4 reasons your viral content won’t go viral (and what to do instead)

To find out how to make your carefully planned ‘viral’ content actually go viral, you could consult Google ( 47 million references and counting). But when it comes to getting your content to go viral, you could also probably learn a lesson or two from some of the world’s largest content producers.

6 brands proving B2B content doesn’t need to be boring

In the hierarchy of marketing, there is an unofficial ranking of ‘cool’ brands to work for. Top of the list? Luxury brands and beer (nothing surprising there). Middle of the pack might be banking – big budgets, and looks good on the CV too. And way, way down the bottom of the list you’ll probably find B2B firms.

Marketing automation: when machines attack…

Simply put, marketing automation is the use of technology to make marketing more efficient. Whether your challenge is efficiency, pushing customers down the sales funnel or increasing conversion, more than likely you’ll find a ready-made solution just waiting to take all the pain away. Or will you?

How to spark a love match on LinkedIn

LinkedIn is billed as the social network for business, but why does it seem so hard to make a connection? I don’t know about you, but at times it kinda feels like a bar at the end of the night, with everyone talking past each other, desperate to find The One before it’s too late.

Is Facebook a waste of time for B2B businesses?

I was meeting with a client this week when he asked me this very good question: is Facebook advertising really worth it for a B2B? Why not just use LinkedIn? On the face of it, I agree that it seems unlikely. After all, Facebook’s where all we check out the status updates of friends, watch the latest viral video and perhaps read a news headline or two. That’s right – all of us (or almost).