Multi-product vs Multi-brand strategy
Take the test to see if a multi–brand strategy the most effective choice.
Why your customer retention strategy should be your customer success strategy
Why do your customers stay with you? It’s probably not because of the cute memes you post to Twitter. When you actively partner with your customer to succeed it’s a win-win situation. Here’s how to make customer success your customer retention strategy.
Don’t forget your brand positioning in a race for engaging content.
Your content should get the attention of your audience. But if it doesn’t also reflect your brand positioning, you may miss out on the sale.
Using your brand positioning strategy to break what has always worked.
The marketing you’ve been doing has been working fine. Up until now. But it’s time to go to the next level and untap a new source of growth. Is the thinking behind your Brand Positioning Strategy up to the challenge?
Is your technology brand strategy developing a Kodak moment?
B2B technology companies wanting to build their brand strategy have a lot to learn from Kodak in the way it turned a highly technical and …
How trust converts brand advertising to sales
Brands can engender trust simply by being seen and heard. Consistent brand marketing directly affects how willing someone is to trust and shortlist your product or service. Here’s how.
Easy tiger! Brand Positioning comes before advertising and content
Beware the perils of embarking on advertising and content without creating your brand foundations.
What the newspaper you read can teach you about the importance of brand positioning
A few years ago I made the conscious decision to stop watching the news on TV. Perhaps it was the groundhog day formula of ‘international war, opposition says the Government made a stupid mistake, sport, sport, sport, heartwarming kitten story’ or that it was increasingly easy to find news from other sources – online new sites, Twitter and opinion blogs that provided a sense of balanced perspective on the news.
4 reasons a digital marketing agency transforms B2B tech development
What does a digital marketing agency have to do with B2B tech development? More than you’d think, as it turns out.
Emotional Marketing – B2B technology customers need cuddles too.
Two years ago I read The Millionaire Next Door, the revised, revised, revised edition. Why didn’t they revise the title? What’s one million dollars going to buy…one house! Anyway if you haven’t read it let me save you $9.45 on the Kindle version and tell you in six words how to be rich – Be quite tight with your money.
Think of your brand as an iceberg
I love Nandos. Cheeky, funny advertising, reasonably priced high quality food with friendly staff who know their free range (happy before dying) chicken. Their irreverent brand can be seen from their salt shakers through to their TV advertising. Beautiful marketing. The only thing that stops me eating a chicken pita everyday is their bathroom.
How to find your brand tribe: keep it wheel
Drive down Beach Road at 8am on a weekend and you see them in their hundreds. Some might say lycra clad lemmings, others would say “lycra is very practical, and we’ll see who laughs last when we’re all 80 and you can’t get out of a chair.” They are my tribe, and we are very loyal to our tribe.