What does it mean to be more human?
It's recognising that your products are being bought by people, not a company. People, who can get distracted by too much technical language, detailed specifications and complex sales messages. People, who are hardwired to bring emotion and trust into even seemingly rational business-purchasing decisions. People, who need to know at a glance who you are, what you stand for and that you can be trusted to deliver.
A content marketing agency for great but complex tech brands.
We are a content marketing agency that works with companies from across the tech sphere; what they have in common is a need to communicate simply, and a desire to change the world (we'll get on just fine).
Cloud and SaaS
Telco and contact centre technology
Software and IT
Medical and biotechnology
Startups and seed-stage
Rely on a content marketing agency that delivers content with a purpose.
We love words. Clever, entertaining insightful stories rock our world. But words without a solid business reason for existing are for that novel you plan to write... eventually.
B2B tech marketing needs to be firmly rooted in clear business objectives. Dials need to move and curves need to trend upwards. We use a mix of marketing techniques and tools to drive real results. Peek into our tool and technique box below. Yes, we said technique box.
We take the complex and technical and distill it into a simple yet powerful brand positioning, telling your customers at a glance who you are and why they need you. Brand is your foundation.
Lead generation strategy
To create ongoing sales leads we look to develop a deep understanding of your customer and a scalable process for creating awareness and nurturing your customers down the purchase funnel.
We craft content that turns a world of complex information into something engaging and valuable. Do you need a perception change, brand awareness or lead generation? We take what you're feeling and thinking and put it into just the right words.
Ready to get serious about the digital world? We'll bring in the big guns, inbound marketing. As a Hubspot partner we use systems and processes for tech businesses that engage buyers, increase customer acquisition and drive revenue.
Telling can get tiring, so now time to show the good china.
We've been very lucky to have worked with some amazing clients who have trusted us as we've sailed the unchartered waters of this new digital world. Together, we've pushed industry boundaries, discovered new insights and (we hope) made work that's both beautiful and supremely effective. Got another 45 seconds? Here's some more.
Looking for valuable insights that that you can immediately put into action to supercharge your marketing program and build relationships with more of your most profitable customers?
We write regularly to bring you the latest and the best from the marketing world and beyond, and explain how this can be made to fit your company. You can subscribe to our newsletter to get a whole marketing team in your inbox every week.
We like to believe that anything is possible with enough coffee.
So if you'd like to chat, we'd be happy to hash out all the problems of the world, or any part of your business that you'd like to throw at us, from brand positioning to social media to inbound marketing to see if we're the right team to help you.
If you're in, just contact us below or call +61 3 8376 8181 and we'll arrange a time to catch up.
Go on, we'd love a chance to meet your team.