Marketing a B2B? How to go head to head with a grumpy cat and win.
People spend 50 minutes a day on Facebook and only 2 minutes on LinkedIn. How B2B online marketing can stand out in a B2C world.
Not your Dad’s software; selling software to Millennials.
They used to say that big large glass buildings don’t buy software, people do. But we would be more correct in saying that when it comes to business software these days, people aren’t buying software, large-framed glasses wearing Millennials are. And if you’re in the business of marketing or selling software, this has big implications […]
Where content marketing is king, social media management is queen
Where content marketing is king, social media management is queen, helping build SEO and stimulate interest in your business and brand.
Marketing in the time of COVID-crazy? Sell less. Be human more. Pivot fast.
Maslow’s Hierarchy of needs states our physiological, safety and belonging needs to be met to stay mentally healthy. COVID19 has threatened these basic needs. Marketing needs to pivot during the next 3-6 months to reflect a different world mindset. Here’s how and examples of who is doing it well
Zen and the art of your content marketing strategy
“The person who chases two rabbits catches neither.” While this leaves you with tough decisions, take comfort that though this, many of the strongest brands in the world have found real focus and success.
Is Snapchat right for a B2B digital marketing strategy?
Snapchat seems to be the new cool kid on the block; everyone is on there. Michelle Obama’s on there (michelleobama) promoting her recent trip to Liberia, Morocco and Spain to promotion education for girls, and at the other end of the spectrum every Kardashians is on there, every day, letting us know their every move.
Don’t forget your brand positioning in a race for engaging content.
Your content should get the attention of your audience. But if it doesn’t also reflect your brand positioning, you may miss out on the sale.
31 statistics that prove eDM marketing is still sexy.
We’ve compiled 31 statistics that show exactly why eDM marketing is still the sexiest tool in your strategic marketing plan.
Why SaaS marketing should be more about humans than the tech
With complex new technology, do you feel like your SaaS marketing needs to explain how it all works? It doesn’t. Just give the people what they want.
Is your technology brand strategy developing a Kodak moment?
B2B technology companies wanting to build their brand strategy have a lot to learn from Kodak in the way it turned a highly technical and …
What binging on YouTube taught this content agency about content.
A weekend bingeing YouTube taught this content agency something new about content. To save you the time, we wrote it all down here.
The Revery ‘showing off’ our moves in content marketing services.
Here’s some of the results our content marketing services delivered this year
Lone wolfing your digital marketing services gets you sketchy dinners.
Digital Marketing Services must work together. This includes Content Marketing, Adwords, SEO, Email and traditional advertising running as a …
Dear Inbound Marketing, why do you take so long? From I’m Bored Now.
‘Here’s to waiting’ is the sign off to my all time favourite ad, ‘Guinness Surfers’. Turns out there is something in it. Delaying gratification is associated with greater wealth, low levels of substance abuse, a smaller waistline and for B2B tech, a steady flow of leads.
How trust converts brand advertising to sales
Brands can engender trust simply by being seen and heard. Consistent brand marketing directly affects how willing someone is to trust and shortlist your product or service. Here’s how.
How much content does an Inbound Content Marketing campaign need?
It’s easy to make B2B inbound marketing into an occasional meal. Much like the way we eat chocolate cake or Roquefort on a small biscuit with a touch of quince paste. Delicious, but not everyday, not even every week.
7 ways traditional marketing fails for B2B SaaS
The marketing rules are changing, particularly for SaaS companies, and the time of spending months fine-tuning a campaign worth a quarter of your marketing budget, launching it and crossing your fingers that it will work are going. Instead, a new, more agile approach to marketing is needed.
Easy tiger! Brand Positioning comes before advertising and content
Beware the perils of embarking on advertising and content without creating your brand foundations.
What the newspaper you read can teach you about the importance of brand positioning
A few years ago I made the conscious decision to stop watching the news on TV. Perhaps it was the groundhog day formula of ‘international war, opposition says the Government made a stupid mistake, sport, sport, sport, heartwarming kitten story’ or that it was increasingly easy to find news from other sources – online new sites, Twitter and opinion blogs that provided a sense of balanced perspective on the news.
How Periscope can form part of a B2B social media strategy.
I knew Periscope was a winner the day I taxied down the runway and took off in the cockpit of a WW2 Lancaster bomber.