Would Apple have become Apple if they were called Cucumber? How about The Facebook and InstantGram? A little brand naming polish was required.
What’s in a name? Quite a lot, as it turns out. Brand naming is are all about individuality – finding the right label to stand out from the pack and sticking in customers’ brains.
But with every year that passes, it gets harder and harder to find brand names that don’t attract the attention of scary IP lawyers. That’s where we come in.
A breakthrough brand for the brightest minds in cybersecurity. Pure Security faced a common challenge for businesses that merge. Recently formed from 4 individual businesses, …
Many business brands pick names that are practical, obvious and (if we’re being frank) kind of forgettable. If that’s you, don’t panic. With a bit of lateral thinking, we can find something creative and evocative that ticks all your strategic boxes.
Product naming can be the difference between market penetration and forgettable industry footnote. We combine whip-smart creative with deep insight to craft bespoke product names. Ones that really stick in the mind.
Rebranding and change management can be tricky. When it’s done right, it means letting go of a name, but keeping the mystical brand juice intact. If you need strategy, perspective and objectivity, you’ve come to the right place.
Sometimes you need naming systems and hierarchies to keep a range of products feeling cohesive. We can help build consistent internal taxonomies, so your products sound more deliberate, and less scattergun.
When you’re ready to chat, we’d be happy to hash out all the problems of the world. We can wax lyrical about any part of your business that you’d like to throw at us, from brand positioning to inbound marketing so you can see if we’re the right agency to help you.
If you’re in, just phone or message us, and we’ll arrange a time to catch up.
Go on, we’d love a chance to meet your team.
