Brand naming

Would Apple have become Apple if they were called Cucumber? How about The Facebook and InstantGram? A little brand naming polish was required.

Brand Naming

Our Work

What’s in a name? Quite a lot, as it turns out. Brand naming is are all about individuality – finding the right label to stand out from the pack and sticking in customers’ brains.

But with every year that passes, it gets harder and harder to find brand names that don’t attract the attention of scary IP lawyers. That’s where we come in. 


An end-to-end brand makeover for a global end-to-end asset and evidence tracking company. In their words, Hardcat ‘track stuff.’ But when institutions like the Australian …

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Preventing injuries, one brand at a time. Bodycare help to manage worker health and safety at some of the biggest and most complex worksites in …

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Pure Security

A breakthrough brand for the brightest minds in cybersecurity. Pure Security faced a common challenge for businesses that merge. Recently formed from 4 individual businesses, …

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Giving agile leaders a fresh way to create change What do you do when you’re a large organisation seeking strategic change, but locked in by …

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brand naming services

Brand naming

Many business brands pick names that are practical, obvious and (if we’re being frank) kind of forgettable. If that’s you, don’t panic. With a bit of lateral thinking, we can find something creative and evocative that ticks all your strategic boxes.

Product naming

Product naming can be the difference between market penetration and forgettable industry footnote. We combine whip-smart creative with deep insight to craft bespoke product names. Ones that really stick in the mind.


Rebranding and change management can be tricky. When it’s done right, it means letting go of a name, but keeping the mystical brand juice intact. If you need strategy, perspective and objectivity, you’ve come to the right place.

Naming systems

Sometimes you need naming systems and hierarchies to keep a range of products feeling cohesive. We can help build consistent internal taxonomies, so your products sound more deliberate, and less scattergun.

We like to believe that anything is possible with coffee.

When you’re ready to chat, we’d be happy to hash out all the problems of the world. We can wax lyrical about any part of your business that you’d like to throw at us, from brand positioning to inbound marketing so you can see if we’re the right agency to help you.

If you’re in, just phone or message us, and we’ll arrange a time to catch up.

Go on, we’d love a chance to meet your team.