Preventing injuries, one brand at a time.
Bodycare help to manage worker health and safety at some of the biggest and most complex worksites in Australia such as Metcash, Grocon and Amcor. Bodycare have a practical framework for injury prevention supported by a team of onsite physiotherapists who actively work to prevent injuries rather than just treat them. They needed a new positioning to raise brand awareness and use in marketing to generate more leads.


6 week digital campaign
23% download rate
30% website traffic increase
100 new targeted leads


Customers on some of Australia’s biggest and most dangerous worksites assume that injuries will happen and need to be treated. And that’s how the injury management industry tends to respond; after the fact, with the knock on effect to productivity, absenteeism and insurance premiums. But what if those injuries could be prevented?

Idea: injury proof your business

Bodycare’s proactive approach to injury management is unusual in a market devoted to simply treating injuries as they happen. By placing their focus on keeping staff fit, informed and motivated, and using technology to pinpoint where proactive intervention is needed they reduce the impact of injuries on people and the bottom line. With a new brand positioning Bodycare started to unite their team behind the aspirational goal of injury-proofing every business they work with.

Show it, don’t say it

To introduce the new brand positioning to their existing customers and raise awareness to potential customers we were able to translate Bodycare's decade of expertise and knowledge into a whitepaper outlining the 6 Principles of Injury Prevention.


To get these principles into the hands of those where it could do the most good, we ran a targeted digital advertising campaign that included social media, targeted HR and OS&H website placements and eDM.

What we did for Bodycare

Brand strategy, Content marketing, Digital advertising, eDM

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