Brand story + tone of voice

Ever notice how most brands kind of sound the same? It’s a big, noisy, digital world out there. And if you want people to hear your story, you need to sound – well – like you. That’s where your brand story and tone of voice come in.

Brand Story

Our Work

Sometimes brands get so focused on products and marketing and audience segmentation data that they forget to look in the mirror.

Think about it. Where do you come from? What do you care about that makes you interesting to people? That’s your brand story. And if we met your brand in a bar, what would it actually say (and would it be holding a pint or a mojito?) That’s what we mean when we talk about brand voice.


An end-to-end brand makeover for a global end-to-end asset and evidence tracking company. In their words, Hardcat ‘track stuff.’ But when institutions like the Australian …

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Preventing injuries, one brand at a time. Bodycare help to manage worker health and safety at some of the biggest and most complex worksites in …

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Pure Security

A breakthrough brand for the brightest minds in cybersecurity. Pure Security faced a common challenge for businesses that merge. Recently formed from 4 individual businesses, …

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Giving agile leaders a fresh way to create change What do you do when you’re a large organisation seeking strategic change, but locked in by …

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brand story and tone of voice services

Brand story

Every brand has a story to tell. But getting customers to actually care about that story – there’s the challenge. We can help you articulate where you come from, so you can figure out where you’re going.

Brand messaging

"Stay On Message." We hear it all the time. For a brand to be consistent, it needs consistent messaging. Ad copy, web copy, brand copy, business cards – whatever the medium, we can get your talking points nailed.

Brand voice

If brand messaging is what you say, brand voice is how you say it. Is your brand conversational? Conservative? Chatty? Our B2B copywriters will help you find your voice, then shout it from the proverbial rooftops.

Internal messaging

Internal messaging is how you keep your team clued in, engaged, happy and productive. Sounds important, right? We’ll show you how to build an internal comms strategy, so everyone’s pulling in the same direction.

We like to believe that anything is possible with coffee.

When you’re ready to chat, we’d be happy to hash out all the problems of the world. We can wax lyrical about any part of your business that you’d like to throw at us, from brand positioning to inbound marketing so you can see if we’re the right agency to help you.

If you’re in, just phone or message us, and we’ll arrange a time to catch up.

Go on, we’d love a chance to meet your team.