Better social media outcomes for a company giving cancer patients a future with options.
alphaXRT is a leading independent supplier of radiation oncology software and equipment. They search the world to bring radiotherapy departments into the future with the latest technology from a wide range of suppliers, and the support they need, to ensure it does the most good.

Results

90% increase in followers
2283% increase in monthly organic reach
12% increase in follower engagement

Insight

With cancer therapy progressing at an astonishing rate, they know the more those improvements can be brought to patients, the better their outcomes can be. And yet, despite being innovators, they lacked market awareness. So that’s where we stepped in. Because the more awareness we can create for them, the better the future they can help create for others.

Idea: Bringing a future with options

alphaXRT’s customers are face to face with patients. Sometimes daily, for months. It matters to them that they are capable of doing better than yesterday for those that are trusting them with their lives. We knew that to succeed on social media they needed a clear rallying cry that would achieve cut through; and landed on the key message “We continually bring you the latest in radiotherapy treatment so that together we can give your patients a future with options.”

Bring the message to life

We reinvigorated their existing brand with a new visual identity that brought colour and vibrancy to what is often a sombre world. With a fresh face in place we began to build their online identity though weekly social posting on both company and key person accounts. Going beyond self-promotional content we showcased behind the scenes activity, industry insights, company culture and values, and the unique mix of industry professionals in the business.

Strengthen the online story

With social working strongly, we extended the new messaging and visual identity into a newly redesigned website that highlights their points of difference and really reflects the strength and quality of their product range

What we did for alphaXRT

Brand strategy, Visual design, Social media, Web design

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