Austracker | The Revery

Helping a GPS company locate their brand’s true position

Austracker is an Australian GPS tracking company supplying GPS fleet tracking for transport and logistics companies, the rental service industry, mobile workforces, field services and utilities businesses. Austracker were looking for a way to set themselves apart from their competitors and set up a process for on-line lead generation. Traditionally Austracker had used a sales approach and were generating no leads from their website.

Results

12 month activity
Website traffic increased by 200%
295% increase in organic traffic
3x lead generation

Insight

For those growing transport businesses, it was easy when it was just them, and a couple of trucks. They knew the best routes to takes, when the trucks needed servicing and generally how to keep things running efficiently. But now they are off the road and in the office it’s harder to plan without knowing exactly what’s going on out there.

Idea: Insights, even when their offsite

What’s the most important thing to companies with heavy use of vehicles or equipment? To know what’s going on when they are out of sight. Our positioning insights, even when they're offsite speaks perfectly to a market needing to keep a clear view of what was happening at all times.

Website

A professional new website followed, that spoke to more than just efficiency and control. Rich content and useful insights explained how to capture fleet and asset data to make smarter, more informed business decisions across the board.

Content

In order drive brand awareness and engagement, a full program of content including eBooks, SlideShares, checklists, weekly blogs and news article promoted through social media were created.

What we did for Austracker

Brand strategy, Website, Content marketing, Social media

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