Helping a GPS company locate their brand’s true position

Austracker is an Australian GPS tracking company supplying GPS fleet tracking for transport and logistics companies, the rental service industry, mobile workforces, field services and utilities businesses. Austracker were looking for a way to set themselves apart from their competitors and set up a process for on-line lead generation. Traditionally Austracker had used a sales approach and were generating no leads from their website.


12 month activity
Website traffic increased by 200%
295% increase in organic traffic
3x lead generation


For those growing transport businesses, it was easy when it was just them, and a couple of trucks. They knew the best routes to takes, when the trucks needed servicing and generally how to keep things running efficiently. But now they are off the road and in the office it’s harder to plan without knowing exactly what’s going on out there.

Idea: Insights, even when their offsite

What’s the most important thing to companies with heavy use of vehicles or equipment? To know what’s going on when they are out of sight. Our positioning insights, even when they're offsite speaks perfectly to a market needing to keep a clear view of what was happening at all times.


A professional new website followed, that spoke to more than just efficiency and control. Rich content and useful insights explained how to capture fleet and asset data to make smarter, more informed business decisions across the board.


In order drive brand awareness and engagement, a full program of content including eBooks, SlideShares, checklists, weekly blogs and news article promoted through social media were created.

What we did for Austracker

Brand strategy, Website, Content marketing, Social media

more work like this

Cell Therapies

A next-gen marketing strategy for a next-gen cell and gene therapy manufacturer. Cell Therapies is an industry-leading facility that manufactures and deploys cell and gene …

read more


Turning accountability into real action for an automated risk and compliance platform. The iPRO platform was designed to help businesses successfully navigate commercial accountability. But …

read more


An end-to-end brand makeover for a global end-to-end asset and evidence tracking company. In their words, Hardcat ‘track stuff.’ But when institutions like the Australian …

read more


Branding a telco secret weapon with simplicity. DonRiver is a global consultancy firm that works with some of the world’s largest communication providers including Telstra …

read more

Cloud Global

Showcasing the real world outcomes of new world shipping. Cloud Global are a supply chain management business with a difference. In a traditional industry Cloud …

read more


Preventing injuries, one brand at a time. Bodycare help to manage worker health and safety at some of the biggest and most complex worksites in …

read more


Helping a GPS company locate their brand’s true position Austracker is an Australian GPS tracking company supplying GPS fleet tracking for transport and logistics companies, …

read more


Better social media outcomes for a company giving cancer patients a future with options. alphaXRT is a leading independent supplier of radiation oncology software and …

read more


Transforming an enterprise sales approach When 85% of the Commonwealth government uses their technology to improve the way their HR teams hire, onboard and evaluate …

read more

AC Goulding

Giving a breath of fresh air to a 40 year old HVAC company AC Goulding are one of the smartest HVAC service providers in the …

read more

Pure Security

A breakthrough brand for the brightest minds in cybersecurity. Pure Security faced a common challenge for businesses that merge. Recently formed from 4 individual businesses, …

read more


Giving agile leaders a fresh way to create change What do you do when you’re a large organisation seeking strategic change, but locked in by …

read more


Helping a contact centre SaaS look as good as they sound Noojee Contact Solutions is a SaaS telephony company that provides inbound and outbound software …

read more
B2B marketing explainer videos


Making life easier for a life insurance software company For those in the insurance industry success depends on being able to adapt and respond to …

read more
B2B marketing branding


Unlocking the potential of ‘real time’ provenance Aglive is an innovative agritech that develops cutting edge technology for livestock and horticulture producers. Its ‘paddock to …

read more