iPRO

Turning accountability into real action for an automated risk and compliance platform.

The iPRO platform was designed to help businesses successfully navigate commercial accountability. But in a market where solutions are either simple compliance or highly specialised consulting, a platform that provides a complete picture of where to act across broad areas such as health and safety, supply chain, sustainability and more was unfamiliar. They needed the language to stand out, and a way to draw potential customers in.

Results

12 week ABM campaign
36% download rate
14% lead conversion to meeting
38% website traffic increase YoY

Insight

Compliance has always been considered an operational anchor, hampering businesses’ ability to reach their strategic goals. Knowing how to meet the growing breadth and depth of obligations is becoming increasing complex. But rather than seeing compliance as a burden we knew the iPRO ecosystem of people and platform could help facilitate the kind of systemic process change that could see their customers embrace it.

Idea: A clear positioning to drive action

In business, there are the risks you can see, and act on. And then there are the ones you don’t know about but are still accountable for - and that’s where the danger lies. But meeting your obligations is much easier when you know where to act. This inspired a new brand positioning; where accountability and action meet. It’s a clear signal that iPRO applies the power of their technology and people to not only identify, but provide steps to remedy risk, removing the compliance burden.

Building a reputation – by protecting reputations

iPRO wanted to leverage this positioning to make a strategic move into a topical area of focus; modern slavery. Our solution? An action plan to help suppliers—and their suppliers— reduce their modern slavery risk, This was promoted via an ABM campaign, complemented by targeted advertising campaign.

Showing how being a good business is good for business

With the success of the modern slavery campaign, iPRO wanted to explore how to use marketing and content to generate more brand awareness and change the perception of compliance from effort to asset. Additional campaigns followed, targeted at those leading ESG conversations around diversity, operational compliance, and contractor management. Our aim? Showing how being a good business can be very good for business.

What we did for iPRO

Brand strategy, Account based marketing, Digital advertising, Design, Website content, Social media

Results

Insight

Idea: A clear positioning to drive action

Building a reputation – by protecting reputations

Showing how being a good business is good for business

What we did for iPRO

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