Branding a telco secret weapon with simplicity.
DonRiver is a global consultancy firm that works with some of the world’s largest communication providers including Telstra to help build and manage their OSS – the complex set of backend systems that run telephone, mobile and internet services. DonRiver had created industry changing software and needed a brand positioning that would create new markets and challenge old perceptions.


The large telecommunications and internet companies DonRiver works with are plagued by the swivel chair effect; every small operational action requires interacting with dozens of different Operations Support Systems (OSS). This complexity wastes a lot of resource time and stops them being competitive with newer challengers.

Idea: Changing the face of OSS through simplicity

We took the great, big expensive nightmare that are OSS and positioned DonRiver as the antithesis to the existing OSS. What DonRiver had created was revolutionary. Software that sat over legacy systems enabling business to pull the data in a third of the time. No need to add anything or move anything. Simple.

Show it, don’t say it

When we met the DonRiver team, they explained one of their biggest challenges was that it could take an hour or more to explain what they actually did. We figured a video could help cut down the talking time. Soon after, DonRiver won the Australiasian Vodafone account after using the video to secure their first meeting. While we know they did the heavy lifting, we like to take a little bit of the credit anyway.

Content to convert

To bring the positioning to life, we developed a whitepaper and a content marketing campaign to drive leads and help explain to potential customers across the globe how DonRiver could help transform their operations.

What we did for DonRiver

Brand strategy, Brand design, Content marketing, Digital advertising, Video production, Website content

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