Cloud Global | The Revery

Showcasing the real world outcomes of new world shipping.

Cloud Global are a supply chain management business with a difference. In a traditional industry Cloud Global has built a reputation for being innovative and tech savvy. Looking for a way to communicate more clearly who they were and what they stood for, Cloud Global came to us for a new brand positioning and sales collateral that would enable them to tell their story with confidence.

Insight

In a fairly traditional industry, businesses can see the benefits of dealing with a company who understands the industry and is one step ahead. This means goes beyond the basics of freight forwarding and documentation. They need a partner who is innovative in the way they do business, in the opportunities they can present, and in the systems they have.

Idea: next level shipping intelligence

With extensive knowledge of the shipping industry built over years, Cloud Global has defined a business which is unlike others. Combine this with technology that allows them to see opportunities for their clients that others can’t see? A new brand positioning emerges: new world shipping intelligence for real world outcomes.

A striking presence in the market

After formulating the new positioning, we communicated the Cloud Global brand through compelling visuals and storytelling. This included a set of custom infographics, a striking imagery style and words that we took across industry articles and brochures.

Sales tools

Taking the story further, we created a number of sales tools to help explain the technology and its real world benefits in clear terms.

What we did for Cloud Global

Brand strategy, Content marketing, Infographics, Sales collateral, Website content

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