Helping a contact centre SaaS look as good as they sound

Noojee Contact Solutions is a SaaS telephony company that provides inbound and outbound software to businesses in Australia and around the world. Noojee makes some of the most advanced call centre technology in the world, but over the years their focus had been on their software, and not their appearance and they were struggling with conversion.

We needed to give them a fresh new visual identity and devise a content marketing strategy above and beyond the Adwords-only approach they had taken for the last few years.


67% increase in website traffic
37% increase in leads
26% reduction in cost per click
62% drop in website bounce rate


Noojee products are top notch. In fact, it’s a bit of saying in the industry that if you are looking for cloud telephony ‘you want the Noojee’. To take these guys to another level we needed to make them look every bit as sharp online as they were off-line.

Idea: Contact centre technology worth talking about

The central proposition ‘High performance contact centre technology, perfectly shaped to your business’ reflects the message we heard loud and clear from their customers. The visual identify also needed to convey the personal care that Noojee took with each customer. No faceless over-the-phone brands here.

Bring the positioning to life

We extended this positioning into customised icons for website and software, and a distinctive, conversational tone of voice to set them apart from competitors and really reflect the individual approach of the business. The website was redesigned to highlight their points of difference and focus on lead capture.

Content to engage

To drive brand awareness and lead capture from a range of B2B buyers we introduced a content marketing program that included eBooks, slideshares, articles and weekly blogs promoted across social channels and in relevant news.

An unconventional explainer video

Big waves, struggling sailors? Don't worry Captain, help is in sight.

What we did for Noojee

Brand strategy, Visual design, Content marketing, Digital advertising, Web design, Social media

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